How to Exhibit and Sell your Work!
Having your own exhibition can be a daunting process even if you have been drawing and painting for some time. An exhibition is the ultimate goal for many potential professional artists and one which could literally launch your creative career into the public eye. Be warned however, that an exhibition does take a great deal of organising to make it a success story. Your creative output is only the first stage.
This exciting process needn't be too arduous if you follow these basic steps and plan the process thoroughly:
- The first consideration has to be where you are going to exhibit. Search your local area to find the gallery or exhibiting rooms where you will have enough space for your paintings. The size of your collection and indeed the size of your individual pictures will depict just how large a space you require. Don't be put off by larger galleries, it may be that you can share costs with a fellow artist or that you work out how many pictures would be required for your exhibition.
- Once you have decided, then it's time to arrange a meeting with the gallery organiser and book your event. Do not be surprised if your exhibition cannot be booked until the following year. Galleries are historically very busy but at least having some months to wait will give you a chance to produce some more artwork and focus on the marketing aspect required.
- Your exhibition can have a theme or it can be a mixed collection of your favourite artwork. The choice is entirely up to you. Choose which pictures to exhibit carefully however and then start to consider prices you would charge individually if any sell.
- Marketing of the event is very important and this can be by way of leaflet drop or by advertising in the local newspapers. Cost obviously will play a part in your advertising plans so be realistic when deciding. Discuss with the gallery if they are considering advertising the event as well but make sure you do not rely too heavily on this as it is paramount that you spend quite a bit of time investing in your own marketing plans.
- Try to envisage the whole event as a step in the right direction professionally. You will learn a great deal about event management which is a positive and also on how to increase the sales and present yourself as an established professional artist at your next exhibition.